ZOE SUGG

 Meet Zoe Sugg: From Small-Town Blogger to Global Digital Icon

Zoë Elizabeth Sugg, widely known as Zoella, is a British media personality, entrepreneur, and author who has significantly influenced the digital landscape. Born on March 28, 1990, in Lacock, Wiltshire, England, she has built a multifaceted career encompassing YouTube, literature, and business ventures.

Early Life and Education

Growing up in the picturesque village of Lacock, Zoe attended The Corsham School in nearby Corsham. She completed A-levels in art, photography, and textiles. Despite not pursuing university education due to anxiety and uncertainty about her future path, Zoe's creative inclinations remained evident from a young age. 

Rise to YouTube Stardom

In February 2009, while working as an apprentice at an interior design company, Zoe launched her blog, "Zoella," focusing on fashion, beauty, and lifestyle topics. Later that year, she expanded her presence to YouTube with her channel "zoella280390," named after her birth date. Her relatable content and engaging personality quickly attracted a substantial following.

Zoe's main YouTube channel, Zoella, features beauty tutorials, product reviews, and lifestyle vlogs, amassing over 10 million subscribers and more than 1.1 billion views. Her secondary channel, Zoe Sugg (formerly MoreZoella), offers personal vlogs and has garnered over 4.9 million subscribers.

Literary Achievements

Venturing into literature, Zoe published her debut novel, "Girl Online," in November 2014. The book became the fastest-selling debut novel in the UK, selling over 78,000 copies in its first week. The success led to two sequels: "Girl Online: On Tour" (2015) and "Girl Online: Going Solo" (2016). In 2018, she released a non-fiction book, "Cordially Invited," offering insights into entertaining and hosting. Additionally, Zoe co-authored "The Magpie Society" series with Amy McCulloch, comprising "One for Sorrow" (2020) and "Two for Joy" (2021). 

Entrepreneurial Ventures

Zoe's entrepreneurial spirit led her to launch Zoella Beauty in 2014, a line of bath and beauty products that gained popularity in the UK and later in the US. She also collaborated with ColourPop Cosmetics in 2019 for a makeup collection inspired by 70s fashion. In the same year, Zoe co-developed "Filmm," a mobile app designed for video editing, in partnership with Elsie Larson and Emma Chapman. Her ventures extended to homeware through a collaboration with Etsy in 2020, curating products with independent sellers. 

Personal Life and Advocacy

Zoe has been in a relationship with fellow YouTuber Alfie Deyes since 2012. The couple got engaged in September 2023 and have two daughters: Ottilie Rue Deyes, born in August 2021, and Novie Nell Deyes, born in December 2023. They reside in Brighton, England.

Beyond her professional endeavors, Zoe is an advocate for mental health awareness. In 2014, she was appointed as the first digital ambassador for Mind, a UK-based mental health charity. Her openness about her own experiences with anxiety has resonated with many, fostering a supportive community among her followers.

Legacy and Influence

Zoe Sugg's journey from a small-town blogger to a global digital influencer exemplifies the power of authenticity and connection in the online world. Her contributions have not only shaped the landscape of content creation but have also inspired countless individuals to pursue their passions.